The Thin Line Between Cute and Practical

I have driven by this sign a dozen times. Each time I see the sign, but I can't make out what in the world it says. I knew something was opening soon, but what? From what I could gather it kind of said, "Fros", so maybe something to do with hair? Maybe ethnic hair, thus the "Fros"? I finally had to turn around one morning and pull up close to see what this sign actually said. Ahh, Blissfully Sweet &.. Wait, what?? Is that "Fros" with a ice cream bar in the middle, or does the ice cream stand for an "I" and it says "Frios"? What are frios? On that note, what are fros? I conclude from the word "Sweet" and the ice cream decal it has something to do with dessert, but I'm still pretty confused. The font for Blissfully Sweet is really lovely, but from the road it is impossible to make out what it says. The use of the ice cream bar helps deduct what this place might be, but makes it a little hard to understand that second word. Almost impossible for the naked eye to see, I do spot "gourmet pops" below ""Fros".. "Frios"?.. I don't know. Maybe they should have opted for something a little less cute so it could be legible. Gourmet pops is written so small and so light you almost don't notice it from three feet away, much less from the road. The Ice cream bar could be on it's own instead of in the middle of the word.. Cursive? No. Just no. Cute is great, but more importantly, people need to know who you are and what you're about.

Cupcakes & Coffee

I have a dream/goal to open my own coffee shop with my sister, with our primary focus being specialty cupcakes and various coffee drinks, and a few choices for the non-coffee drinkers. The plan is to offer themed cupcakes by season or holiday, ex. high school football, Christmas, back-to-school, etc. Also options for vegan, gluten free, low carb, etc. for that crowd. Children will have their own section to choose from cupcakes made just for them and topped with a toy or other special treat. Guests are invited to sit and enjoy their treats at the tables and chairs while reading a book from the wall, accessing the WiFi, or participate in anything special going on at the shop. Children can choose (with parents permission!) to sit in the bean bag chairs and play games or read. The city of Albertville has been growing even more with the addition of a new shopping center, with retail, food, pet stores, and salons. There isn't a single coffee shop in the area though. A high traffic area like this would be the perfect location for us. Image the hundreds of shoppers spending a Saturday out running around with family or friends. They will likely enjoy a place to take a break and refuel without filling up on a big meal, or enjoy grabbing a nice iced coffee. Parents could bring their children in for an after-school or birthday treat. I would love to work hand in hand with the other small businesses in the area and offer discounts or promotions when you shop with us both, which will encourage you to stop in and try a half-priced coffee with the coupon you picked up while getting your hair done, for example. It's a thriving area and I feel a business like ours would benefit everyone.