I have driven by this sign a dozen times. Each time I see the sign, but I can't make out what in the world it says. I knew something was opening soon, but what? From what I could gather it kind of said, "Fros", so maybe something to do with hair? Maybe ethnic hair, thus the "Fros"? I finally had to turn around one morning and pull up close to see what this sign actually said. Ahh, Blissfully Sweet &.. Wait, what?? Is that "Fros" with a ice cream bar in the middle, or does the ice cream stand for an "I" and it says "Frios"? What are frios? On that note, what are fros? I conclude from the word "Sweet" and the ice cream decal it has something to do with dessert, but I'm still pretty confused. The font for Blissfully Sweet is really lovely, but from the road it is impossible to make out what it says. The use of the ice cream bar helps deduct what this place might be, but makes it a little hard to understand that second word. Almost impossible for the naked eye to see, I do spot "gourmet pops" below ""Fros".. "Frios"?.. I don't know. Maybe they should have opted for something a little less cute so it could be legible. Gourmet pops is written so small and so light you almost don't notice it from three feet away, much less from the road. The Ice cream bar could be on it's own instead of in the middle of the word.. Cursive? No. Just no. Cute is great, but more importantly, people need to know who you are and what you're about.
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