The Best, But Most Overlooked, Marketing Tip

According to Jason Falls of CafePress, the most important trick to marketing (and often the most overlooked by even the most savvy business owners) is proactive listening. With the use of social media, it's easier now than ever to really see what the people want and where they want it. Many companies use their customer service to answer questions and handle complaints. You can use this medium to actively search for where your product or service is needed, individuals looking to purchase, or ways to better your existing products. Don't always wait for the customers to come to you; go out and find them! If you don't put yourself at the top, a competitor will. Through proactive listening you can find problems people find with the way other companies handle issues and implement better ways in your company. Giving the customer what they want is a great way to attract business.